Jodi Geddes

How to redefine your identity and brand after a big career shift

Today's guest is Jodi Geddes.

When Jodi Geddes co-founded Circle In, she was a new parent on a mission to make workplaces more supportive for working carers. Eight years later, after building a global business, she faced an entirely new challenge: who am I without the company I built?

In this episode, Jodi gets real about:

  • The highs and lows of building (and exiting) a startup

  • The identity shift that follows a big career chapter

  • Why your personal brand matters more than your job title — and how to start building one now

This episode is for:

  • Women navigating big career transitions — especially after founding, exiting, or returning to work

  • Parents managing the juggle and looking for strategies and solidarity

  • Anyone curious about how to build a personal brand without feeling cringey

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Kylie Fuller