Natalie MacDonald
How to use LinkedIn to your career advantage
By LinkedIn insider Natalie MacDonald
In this episode of the Get EVEN podcast, EVEN Co Founder Dr Nora Koslowski speaks with Natalie MacDonald, Founder of Working @ It and former member of the LinkedIn News team.
If you have ever wondered how to build your personal brand on LinkedIn, grow your professional presence, or share your ideas with confidence, this conversation offers practical, experience backed guidance.
Natalie brings more than a decade of experience in journalism, content strategy and digital storytelling. During her time at LinkedIn, she played a key role in shaping how professionals engage with content on the platform. Today, she works with individuals and organisations to help them find their voice, build credibility and connect with their audience in meaningful ways.
Nora and Natalie explore what it really takes to build a strong LinkedIn presence. They unpack the common hesitation many professionals feel when it comes to posting, and offer strategies to move from passive scrolling (aka LinkedIn lurking) to active, thoughtful participation.
This episode is particularly relevant if you are keen to strengthen your personal brand, increase visibility in your industry, and use LinkedIn more strategically to support career progression, leadership development and new opportunities.
In this episode, you will learn:
How to curate your LinkedIn feed so it supports your growth, learning and career goals
How to start posting on LinkedIn, even if you feel unsure what to say or worried about how it will be received
How to build a consistent LinkedIn habit, including practical ways to engage with others and create meaningful content
How to create value-driven posts that build trust, credibility and professional influence
Why storytelling is a critical leadership skill, and how great leaders use it to communicate, connect and inspire
What most people misunderstand about LinkedIn, and how to use the platform more effectively.
A key theme throughout the conversation is that building a LinkedIn presence is not about self promotion. It is about contribution. Sharing what you are learning, what you are noticing, and what might be useful to others. And - that strategy has earned Natalie 35,000 LinkedIn followers! Natalie shares her own journey of how she built that trusted voice online, including the habits, support systems and lessons that helped her develop confidence and consistency over time.
Whether you are early in your career, stepping into leadership, or looking to expand your influence, this episode will help you approach LinkedIn with greater clarity and intention.
This episode is for you if:
You want to build your personal brand on LinkedIn but feel hesitant to start
You are already active on LinkedIn but want to be more strategic and consistent
You want to improve your storytelling and communication as a leader
You are looking for practical ways to increase your visibility, credibility and career opportunities